Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials : 1Z1-1031

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Oracle 1Z1-1031 考試大綱主題:

最新的 Oracle Marketing Cloud 1Z1-1031 免費考試真題：

1. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25|bk111=M|bk115=2
B) awytM3DD bk112=25#bk111= M#bk115=2
C) awytM3DD bk112=25,bk111=M,bk115=2
D) awytM3DD bk112=25~bk111= M~bk115=2
E) awytM3DD bk112=25%bk111=M%bk115=2
F) awytM3DD bk112=25@bk111=M@bk115=2

2. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) Full agency control
B) Horizontal regional empowerment
C) A global template with local nuances
D) A global DMP nerve center
E) A single seat shared by all regions

3. What is the CPS pricing model?

A) This model allows clients to purchase data on a cost per category agreement.
B) This model allows clients to purchase data based on the overall win rate of the campaign.
C) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
D) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
E) This model allows clients to purchase data on a cost per 1,000 impressions basis.

4. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on popularity of products.
B) Classify user actions based on products and offerings.
C) Classify user actions based on the customer lifecycle.
D) Classify user actions based on broad categories.

5. Which of the following is a reason to review and update a taxonomy?

A) It has been a month since the last audit was conducted.
B) There are too many categories in the taxonomy and it is hard to find the right data.
C) Taxonomy permissioning has been activated.
D) The Category Value Assessment has been requested and addressed.

問題與答案：